2012 Empire State Senior Games

I would like to congratulate our teammate, Dwight Roth, for his amazing performance at this year’s Empire State Senior games held in Cortland, New York.

Despite the down pouring rain Dwight was able to earn Silver Medals in the 5k Time Trial, 10K Time Trial, and the 20k Road Race for his age group (50-54).

Dwight has worked really hard over the winter and this year with the help of FasCat Coaching. All his hard work and training has paid off!

We would also like to thank all of our sponsors: Quality Care Pharmacies, Rochester Drug Cooperative, EFP Rotenberg, Western New York Wellness, RV&E Bike, Specialized Bikes, Minerva Design, and Tranquility Products who have made this team a reality.

We couldn’t be more proud of you Dwight. Thanks for being a great mentor, friend, and teammate.

2012 LiveStrong Challenge: Austin, Texas

In March of 2012 I joined the LiveStrong program at The Eastside YMCA.  LIVESTRONG at the YMCA is designed for adult cancer survivors who have recently become de-conditioned or chronically fatigued from their treatment or disease. The small group, physical activity program utilizes a private, non-intimidating circuit style that helps participants build strength, increase flexibility and endurance and ultimately improve quality of life. Additional goals include reducing the side effects of treatment, preventing unwanted weight changes and improving energy levels and self-esteem.

During this free 12-week program I was able to connect to other cancer survivors that were just out of treatment or about to go back into treatment. A final goal of the program is to assist participants in developing their own physical fitness program so they can continue to practice a healthy lifestyle, not only as part of their recovery, but as a way of life. In addition to the physical benefits, the program provides participants a supportive environment and a feeling of community with their fellow survivors, YMCA staff and members.

The Greater Rochester YMCA had asked their LiveStrong trainers to nominate one participant to go Austin, Texas and participate in the 2012 Livestrong Challenge on October 21st. On Wednesday Jun 6, 2012 (exactly 9 years to the day of my initial diagnosis of cancer) I was given the most amazing gift. The YMCA of Greater Rochester awarded my wife (Carrie) and I a trip to Austin, Texas to ride in the Team LiveStrong Challenge.  We cannot thank the Greater Rochester YMCA, Delta Airlines, Radission Hotels, Maureen, and Robin enough.

Please join me in helping other cancer survivors LIVESTRONG by making a donation today. You can read the full story and make an online donation HERE.

New team member – Jim Fetten

Cycling For Cancer is proud to announce our newest team member Dr. James Fetten!

During his participation in the Tour of Hope with Lance Armstrong in 2003, Dr. James Fetten, a partner at Interlakes Oncology and Hematology, PC and member of The Interlakes Foundation, witnessed first hand how physical exercise helped cancer patients and survivors improve their strength and endurance. It was an amazing demonstration of the power of the human spirit. As a direct result of his participation in the Tour of Hope, Dr. Fetten founded the The Interlakes Foundation Wellness Program now The Western New York Wellness. The main focus of the program is regularly scheduled bike rides for cancer survivors, the first of its kind in the Rochester community.

Dr. Fetten came to us wanting to get back into cycling and further our cancer awareness cause. His addition is a natural fit with our team’s connection to cancer survivorship and the Western New York Wellness.

2011 Kit Preview Created By Minerva Design

CFC’s 2011 kits are ready for production! We would like to thank Mike Minerva of Minerva Design for taking the time to design our new kit.

Minerva Design is a minority owned creative design/marketing/interactive studio that creates communications tools companies need to stay competitive.  Founded by Mike Minerva in San Francisco, CA over 16 years ago, Minerva has helped clients throughout the country make sure their message rises above the clutter.  Now based in Rochester, NY, Minerva brings the  “major market” design experience and know-how to their clients no matter what their needs may be.

Minerva’s services includes, but are not limited to: branding programs, social media strategy, print design, interactive websites, exhibit booth graphics, print and online advertising, and much more. However you need to tell the story of your organization or your product, they’ll find a way to make your message stand out.

Western New York Wellness Program – Ride To Survive – 10/02/2010

Come out and support a great group of people, great cause along with a great event:

Western New York Wellness, Inc. presents

RIDE TO SURVIVE 10.02.10

Tour de Rochester for LiveSTRONG Day

October 2, 2010

Lance Armstrong’s cancer diagnosis came on 10/2/96. And that’s the day he started fighting for his life – and for the lives of 28 million cancer survivors around the world! To commemorate this day, his foundation founded LiveSTRONG DAY. And this year, the Western New York Wellness Program has joined in the celebration! We are sponsoring a Tour de Rochester for LiveSTRONG Day! We’ve been cycling throughout the spring and summer months and we will wrap up the season with this more-than-appropriate event to honor the 28 million cancer survivors around the world!

The Tour de Rochester will be a 30 mile ride beginning at the Ferry terminal parking lot in Charlotte. The ride will use all paved bike paths and some roads. (See the link here for the map: Ride to Survive ) The ride offers many opportunities to shorten from the 30 miles, so we welcome one and all to join us for some or all of it!

We will ride from Charlotte, along the Genesee River to Latta Rd and along the Parkway Bike Trail to the 390 Bike Trail and go south to Ridge Rd. After a quick jaunt down Latona Rd and Long Pond Rd., we will pick up the Erie Canal Trail to Genesee Valley Park. After crossing the river, we will ride north along the river and re-cross the river on the Court St. Bridge and ride to High Falls. We’ll take the High Falls Bridge to St. Paul St. and go north for a mile down into the river gorge and cross over the power dam at Maplewood Park, through the park and continue to Lake Ave. Just past Riverside Cemetery, the bike path goes back down to the river and along the boardwalk at Turning Point Park. We continue along the river back to the ferry terminal.

If you’ve never taken this route, bring your camera! The sights at the dam, Maplewood Falls and along the river can only be accessed on foot or by bike. And with the autumn colors, it is a sight to behold!

Bring water, some fruit or an energy bar. Bring some lunch money because anyone who is interested can gather following the ride at a restaurant near the river.

We are asking every rider to make a contribution to the LiveSTRONG Foundation, so please bring yours with you and we will collect and submit as a testimonial to our WNYWP inspiration Lance Armstrong and all our survivor friends as well as a memorial for those for whom the answers did not come soon enough.

This will be our last group ride of the year – help us make it the BEST! Come on out and bring a friend or two. We look forward to seeing you there – SATURDAY, OCTOBER 2, 2010, 10 AM, Ferry Parking Lot, Charlotte, Rochester, NY.

See the LiveSTRONG Day page for this event