New team member – Jim Fetten

Cycling For Cancer is proud to announce our newest team member Dr. James Fetten!

During his participation in the Tour of Hope with Lance Armstrong in 2003, Dr. James Fetten, a partner at Interlakes Oncology and Hematology, PC and member of The Interlakes Foundation, witnessed first hand how physical exercise helped cancer patients and survivors improve their strength and endurance. It was an amazing demonstration of the power of the human spirit. As a direct result of his participation in the Tour of Hope, Dr. Fetten founded the The Interlakes Foundation Wellness Program now The Western New York Wellness. The main focus of the program is regularly scheduled bike rides for cancer survivors, the first of its kind in the Rochester community.

Dr. Fetten came to us wanting to get back into cycling and further our cancer awareness cause. His addition is a natural fit with our team’s connection to cancer survivorship and the Western New York Wellness.

2011 Kit Preview Created By Minerva Design

CFC’s 2011 kits are ready for production! We would like to thank Mike Minerva of Minerva Design for taking the time to design our new kit.

Minerva Design is a minority owned creative design/marketing/interactive studio that creates communications tools companies need to stay competitive.  Founded by Mike Minerva in San Francisco, CA over 16 years ago, Minerva has helped clients throughout the country make sure their message rises above the clutter.  Now based in Rochester, NY, Minerva brings the  “major market” design experience and know-how to their clients no matter what their needs may be.

Minerva’s services includes, but are not limited to: branding programs, social media strategy, print design, interactive websites, exhibit booth graphics, print and online advertising, and much more. However you need to tell the story of your organization or your product, they’ll find a way to make your message stand out.

Western New York Wellness Program – Ride To Survive – 10/02/2010

Come out and support a great group of people, great cause along with a great event:

Western New York Wellness, Inc. presents

RIDE TO SURVIVE 10.02.10

Tour de Rochester for LiveSTRONG Day

October 2, 2010

Lance Armstrong’s cancer diagnosis came on 10/2/96. And that’s the day he started fighting for his life – and for the lives of 28 million cancer survivors around the world! To commemorate this day, his foundation founded LiveSTRONG DAY. And this year, the Western New York Wellness Program has joined in the celebration! We are sponsoring a Tour de Rochester for LiveSTRONG Day! We’ve been cycling throughout the spring and summer months and we will wrap up the season with this more-than-appropriate event to honor the 28 million cancer survivors around the world!

The Tour de Rochester will be a 30 mile ride beginning at the Ferry terminal parking lot in Charlotte. The ride will use all paved bike paths and some roads. (See the link here for the map: Ride to Survive ) The ride offers many opportunities to shorten from the 30 miles, so we welcome one and all to join us for some or all of it!

We will ride from Charlotte, along the Genesee River to Latta Rd and along the Parkway Bike Trail to the 390 Bike Trail and go south to Ridge Rd. After a quick jaunt down Latona Rd and Long Pond Rd., we will pick up the Erie Canal Trail to Genesee Valley Park. After crossing the river, we will ride north along the river and re-cross the river on the Court St. Bridge and ride to High Falls. We’ll take the High Falls Bridge to St. Paul St. and go north for a mile down into the river gorge and cross over the power dam at Maplewood Park, through the park and continue to Lake Ave. Just past Riverside Cemetery, the bike path goes back down to the river and along the boardwalk at Turning Point Park. We continue along the river back to the ferry terminal.

If you’ve never taken this route, bring your camera! The sights at the dam, Maplewood Falls and along the river can only be accessed on foot or by bike. And with the autumn colors, it is a sight to behold!

Bring water, some fruit or an energy bar. Bring some lunch money because anyone who is interested can gather following the ride at a restaurant near the river.

We are asking every rider to make a contribution to the LiveSTRONG Foundation, so please bring yours with you and we will collect and submit as a testimonial to our WNYWP inspiration Lance Armstrong and all our survivor friends as well as a memorial for those for whom the answers did not come soon enough.

This will be our last group ride of the year – help us make it the BEST! Come on out and bring a friend or two. We look forward to seeing you there – SATURDAY, OCTOBER 2, 2010, 10 AM, Ferry Parking Lot, Charlotte, Rochester, NY.

See the LiveSTRONG Day page for this event

RECAP: Jon Dechau Time Trial

So this past Saturday found Tyler & I in Rushville, NY at the Jon Dechau Memorial Time Trial. I believe this is the 3rd year for the event.

The weather was much nicer than last, but very, very hot.

We ended up parking next to our friend Barry Cherney. We met Barry through the Western New York Wellness Group when I was riding with the group the last couple of years on a regular basis.

Tyler finished in 59:22:73 which beat his time from 2 years ago. I was able to finish in 1:08:34. Two minutes slower than last year, but I think I may have overheated.

All in all it was a great day spent with great friends. What more can anyone ask for?

Overall Results Category Results